Methodological Approaches to the Formation of Statistical Support for Management of the Tourism and Hospitality Sector of Ukraine

Abstract

The article substantiates methodological approaches to the formation of statistical support for the management of the tourism and hospitality sector of Ukraine in the context of economic digitalization, the increasing importance of data, and intensified global competition in the tourism services market. It is emphasized that the effectiveness of managerial decision-making in the tourism and hospitality sector depends on the quality, completeness, reliability, and timeliness of statistical information, and the possibilities for international comparability at macro- and micro-level. The analysis covers international methodological standards of tourism statistics (International Recommendations for Tourism Statistics 2008, and the Tourism Satellite Account: Recommended Methodological Framework 2008), as well as Eurostat approaches to the harmonization and unification of statistical indicators measuring the development of the tourism and hospitality sector. The role of official statistics in creating an information base for management is determined, and its limitations in meeting modern managerial needs of economic entities are outlined. The central principles underlying information and analytical support for the tourism and hospitality sector are highlighted: completeness, reliability, timeliness, integration, and international comparability of data. The necessity of combining official statistics, internal management reporting, and analytical tools to create an integrated system of indicators for the development of the tourism and hospitality sector in Ukraine is substantiated. It is shown that the implementation of an integrated information and analytical approach is crucial for improving the validity of managerial decisions and enhancing the competitiveness of the industry.