Creative Management in Ukraine’s Digital Economy: European Experience and Strategic Development Guidelines
Keywords:
creative management, digital economy, creative-digital competences, cultural and creative industries, innovation, sustainable development, artificial intelligence, post-war recovery of Ukraine.
Abstract
The article examines the role of creative management as a strategic resource of the digital economy. It defines its conceptual foundations, functions, and connection with the development of human and cultural capital. The European experience of integrating creativity, digital technologies, and sustainable development is analyzed based on the Creative Europe, Digital Europe, and European Green Deal programs. The significance of creative management for Ukraine’s post-war recovery is substantiated, emphasizing the development of creative-digital competences, institutional support, startup ecosystems, and the implementation of artificial intelligence technologies. The article outlines key directions for strengthening creative management’s role in building an innovative, competitive, and sustainable Ukrainian economy.
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References
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3. European Investment Fund. (2023). Market analysis of the cultural and creative sectors in Europe. Retrieved from https://www.eif.org/InvestEU/guarantee_products/ie-ccs-market-study.pdf [in English].
4. European Parliament. (2024). EU culture and creative sectors policy. Retrieved from https://www.europarl.europa.eu/RegData/etudes/STUD/2024/752453/IPOL_STU(2024)752453_EN.pdf [in English].
5. Ministry of Digital Transformation of Ukraine. (n.d.). Indeks tsyfrovoi transformatsii rehioniv Ukrainy [Index of digital transformation of the regions of Ukraine]. Retrieved from https://storage.thedigital.gov.ua/files/a/5a/7be6e4e930076257945a29847c6035a9.pdf [in Ukrainian].
6. Ministry of Economy of Ukraine. (2019). Eksportna stratehiia dlia sektoru kreatyvnykh industrii 2018–2020 rr. [Export strategy for the creative industries sector 2018–2020]. Retrieved from https://me.gov.ua/download/48737a5a-5253-40c2-bd79-b02f5a5efa8a/file.pdf [in Ukrainian].
7. OECD. (2023). OECD Skills Outlook 2023. Paris: OECD Publishing. Retrieved from https://www.oecd.org/content/dam/oecd/en/publications/reports/2023/11/oecd-skills-outlook-2023_df859811/27452f29-en.pdf [in English].
8. OECD. (2023). OECD Digital Education Outlook 2023. Paris: OECD Publishing. Retrieved from https://www.oecd.org/content/dam/oecd/en/publications/reports/2023/12/oecd-digital-education-outlook-2023_c827b81a/c74f03de-en.pdf [in English].
9. OECD. (2023). Leveraging cultural and creative sectors for development in the European Union outermost regions. Paris: OECD Publishing. Retrieved from https://www.oecd-ilibrary.org/content/dam/oecd/en/publications/reports/2023/11/leveraging-cultural-and-creative-sectors-for-development-in-the-european-union-outermost-regions_d1b8c032/950f214a-en.pdf [in English].
10. PPV Knowledge Networks, & RES-POL. (2024). 30 polityk dlia rozvytku kreatyvnykh industrii [30 policies for the development of creative industries]. Retrieved from https://www.ppv.net.ua/uploads/work_attachments/sme-policy-2027-creative-industries-respol.pdf [in Ukrainian].
11. Ukrainian Cultural Foundation. (2023). Stratehiia Ukrainskoho kulturnoho fondu 2023–2027 [Strategy of the Ukrainian Cultural Foundation 2023–2027]. Retrieved from https://ucf.in.ua/storage/docs/07122023/%20УКФ_147db92453a8dd71be4b694e7dba5a55addc5de4.pdf [in Ukrainian].
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14. European Commission (Voices of Culture). (2023). Culture & Creative Sectors & Industries driving Green Transition and facing the Energy Crisis. Retrieved from https://ec.europa.eu/assets/eac/culture/docs/voices-of-culture/voices-of-culture-brainstorming-report-green-transition-2023_en.pdf [in English].
15. Bondar, A. (2024). Kreatyvni tekhnolohii v suchasnii systemi menedzhmentu [Creative technologies in the modern management system]. Stalyi Rozvytok Ekonomiky – Sustainable Development of Economy, 3 (50), 316–322. Retrieved from https://economdevelopment.in.ua/index.php/journal/article/view/1037/993 [in Ukrainian].
16. Hudz, O. Ye., & Mizyn, O. O. (2021). Napriamy udoskonalennia kreatyvnoho menedzhmentu korporatsii v umovakh multyrivnevoi tsyfrovoi transformatsii [Directions for improving creative management of corporations in conditions of multilevel digital transformation]. Ekonomika ta Upravlinnia – Economics and Management, 4 (38), 5–9. Retrieved from https://journals.dut.edu.ua/index.php/emb/article/view/2682/2575 [in Ukrainian].
17. Komar, V. O. (2024). Tendentsii rozvytku kulturno-kreatyvnykh industrii v Ukraini pershoi chverti XXI stolittia [Trends in the development of cultural and creative industries in Ukraine in the first quarter of the 21st century]. Visnyk Natsionalnoi Akademii Kerivnykh Kadriv Kultury i Mystetstv – Bulletin of the National Academy of Managerial Staff of Culture and Arts, 4, 111–117. Retrieved from https://journals.uran.ua/visnyknakkkim/article/download/322817/313118 [in Ukrainian].
18. Mazur, O., & Kvitka, S. (2024). Vplyv tsyfrovoi transformatsii na rozvytok kreatyvnykh industrii [Impact of digital transformation on the development of creative industries]. Aspekty Publichnoho Upravlinnia – Public Administration Aspects, 12(1), 121–128. Retrieved from https://aspects.org.ua/index.php/journal/article/view/1061/1037 [in Ukrainian].
19. Trach, Yu. (2024). Kulturni ta kreatyvni industrii v tsyfrovomu seredovyshchi: mozhlyvosti y perspektyvy [Cultural and creative industries in the digital environment: opportunities and prospects]. Tsyfrova Platforma: Informatsiini Tekhnolohii v Sotsiokulturnii Sferi – Digital Platform: Information Technologies in the Socio-Cultural Sphere, 7(1), 110–122. Retrieved from http://infotech-soccult.knukim.edu.ua/article/view/307013/298578 [in Ukrainian].
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Published
2025-06-30
How to Cite
MOSTOVA, A. (2025). Creative Management in Ukraine’s Digital Economy: European Experience and Strategic Development Guidelines. Scientific Bulletin of the National Academy of Statistics, Accounting and Audit, (1-2), 122-132. https://doi.org/10.31767/nasoa.1-2-2025.10
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