The Role of Artificial Intelligence in the Strategic Development of a Bank's Credit Management System
Abstract
Digitalisation of banking institutions' activities in today's environment is already an objective reality and is happening regardless of the scale of the banking institution's operations or its role in the development of the financial services market. All banking institutions are trying to use the potential of digital technologies to improve their work and the quality of the services they provide. First and foremost, these institutions use digital technologies in their own lending activities to improve the efficiency of credit management systems. Among the digital technologies that banks are actively adapting to their activities today, the most promising is artificial intelligence technology, which is currently being implemented by these institutions in their own operational activities.
In the article, the role of artificial intelligence technology in the strategic development of the bank's credit management system is investigated. This is achieved by substantiating the essence of the digital strategy of the banking institution and describing its features. The detailed analysis of the essence of artificial intelligence technology made it possible to build an algorithm for implementing this technology into the credit management system of a banking institution. Within this algorithm, eleven stages have been identified, which will gradually increase the effectiveness of this technology and improve the quality of credit services. Several key approaches were also identified that banking institutions can use when implementing this technology in their activities, namely: centralised, decentralised, and combined. In the article, their essence is considered, and the advantages and disadvantages of their application are highlighted.
The detailed analysis of the peculiarities of the digital transformation process of banking institutions, and in particular their credit management systems, as well as the study of the specific features of using the potential of artificial intelligence technology, made it possible to conceptualise the results obtained and substantiate the modern digital model of the bank's credit management system. This model is gradually being formed and developed by banking institutions in line with the new opportunities offered by digital technologies and the institutions' own capabilities to use these technologies in their operational activities.
Downloads
References
2. Hlushchenko, S. V. (2015). Hroshi. Kredyt. Kredytnyi rynok [Money. Credit. Credit market]. NaUKMA. https://ekmair.ukma.edu.ua/server/api/core/bitstreams/edc1ddd5-be72-45f7-a251-a145b28c83a9/content.
3. Zhavoronok, A. V. (2022). ROZDIL 1.1. Transformatsiia poniattia «kredytnyi rynok» v suchasnomu terminolohichnomu prostori [SECTION 1.1. Transformation of the concept of "credit market" in the modern terminological space]. In D. Nascimento, G. Starchenko (eds.), International Partnership and Cooperation of Ukraine in Wartime (pp. 3-14). https://reicst.com.ua/asp/article/view/ monograph-02-2022-01-01/monograph-02-2022-01-01.
4. Zabashtanskyi, M. M., & Zabashtanska, T. V. (2023). Rol tsyfrovoi transformatsii rynku kredytnykh posluh v innovatsiinomu rozvytku natsionalnoi ekonomiky [The role of digital transformation of the credit services market in the innovative development of the national economy]. Biznes Inform – Business Inform, (12), 330-335. https://doi.org/10.32983/2222-4459-2023-12-330-335.
5. Lipych, L. (2023). Tsyfrova biznes-stratehiia pidpryiemstva ta yii komponenty [Digital business strategy of the enterprise and its components]. Ekonomichnyi forum – Economic Forum, (13(2)), 98-108. https://e-forum.com.ua/uk/journals/tom-13-2-2023/tsifrova-biznes-strategiya-pidpriyemstva-ta-yiyi-komponenti.
6. Myskiv, H. V. (2015). Napriamy vdoskonalennia funktsionuvannia ta rozvytku kredytnoho rynku Ukrainy [Directions for improving the functioning and development of the credit market of Ukraine]. Naukovyi visnyk Mizhnarodnoho humanitarnoho universytetu – Scientific Bulletin of the International Humanitarian University, (11), 242-245. http://www.vestnik-econom.mgu.od.ua/journal/2015/11-2015/54.pdf.
7. Panchuk, A., 9. Panchuk, A., & Malkova, K. (2021). Teoretychni osnovy formuvannia tsyfrovoi stratehii pidpryiemstv [Theoretical foundations of the formation of digital strategy of enterprises]. Ekonomika ta suspilstvo – Economy and Society, (34). https://economyandsociety.in.ua/index.php/ journal/article/view/1036.
8. Hlibok, S. V., & Strizhkova, A. V. (2019). Pravove zabezpechennia virtualizatsii infrastruktury natsionalnoi ekonomiky Ukrainy [Legal support for the virtualization of the infrastructure of the national economy of Ukraine]. NDI prav. zabezp. innovats. rozvytku NAPrN Ukrainy. https://ndipzir.org.ua/archives/6092.
9. Bei, H., Shperchuk, A., & Dumanska, A. (2022). Mozhlyvosti zastosuvannia tekhnolohii AI v systemi stratehichnoho upravlinnia rozvy-tkom bankivskoi ustanovy [Possibilities of applying AI technologies in the system of strategic management of the development of a banking institution]. Ekonomika ta suspilstvo – Economy and Society, (44). https://economyandsociety.in.ua/index.php/ journal/article/view/1827.
10. Vovchak, O. D., & Honhalo, N. M. (2020). Tsyfrovi innovatsii ta yikhnii vplyv na konkurentnospromozhnist bankiv [Digital innovations and their impact on the competitiveness of banks]. Visnyk universytetu bankivskoi spravy – Bulletin of the University of Banking, (3(39)), 46-51. https://ser.net.ua/index.php/SER/article/view/394/399.
11. Piddubna, V. H. (2018). Naukovo-metodychne zabezpechennia ekspres-otsinky bankivskykh innovatsii na stadii proektuvannia [Scientific and methodological support for express assessment of banking innovations at the design stage]. Ekonomika i suspilstvo – Economy and Society, 17, 591-600. https://economyandsociety.in.ua/journals/17_ukr/87.pdf.
12. Oshchadbank. (2024). Shtuchnyi intelekt v ukrainskomu bankivskomu sektori: mozhlyvist chy neobkhidnist? – Artificial intelligence in the Ukrainian banking sector: a possibility or a necessity? https://www.oschadbank.ua/news/stucnij-intelekt-v-ukrainskomu-bankivskomu-sektori-mozlivist-ci-neobhidnist.
13. Popelo, O. V., & Dubyna, M. V. (2024). Potentsial vykorystannia tekhnolohii shtuchnoho intelektu v diialnosti kredytnykh ustanov [The potential of using artificial intelligence technology in the activities of credit institutions]. Aktualni problemy rozvytku ekonomiky rehionu – Actual problems of regional economy development, 20(2), 232-244. https://doi.org/10.15330/apred.2.20.232-244.
14. Kholiavko, N., Dubyna, M., & Popelo, O. (2021). Rol shtuchnoho intelektu u rozvytku finansovykh ustanov [The role of artificial intelligence in the development of financial institutions]. Suchasni pidkhody do kreatyvnoho upravlinnia ekonomichnymy protsesamy: XII Mizhnarodna naukovo-praktychna konferentsiia – Modern approaches to creative management of economic processes: XII International Scientific and Practical Conference (pp. 160-161). NAU.
Abstract views: 52 PDF Downloads: 57

